Today I would like to welcome Kelly from Bringing Up Georgia. If you haven’t visited her blog before, here is a little more about her:
Kelly Edwards is a 28 year old mummy blogger based in Northamptonshire, blogging
about being a first time mum to baby Georgia with humour and honesty. In her
professional life (when not on maternity leave!) she’s a content writer for a
number of leading exhibition stand providers where she manages a number of
blogs.
Kelly has some fantastic tips for bloggers about keeping readers interested until the end of your posts. I hope you all enjoy it as much as I did!
Entertain Your Blog Readers To The Very End by Kelly Edwards
Online readers are like toddlers. If they get bored half-way through reading your beautiful article, they’re off with no sign of commitment onto something else, leaving half read blogs trailing in their wake.
It can be a gruelling world for bloggers to counteract this but there are a few rabbits you can pull out of your hat to make sure they stay entertained to the very end.
Learn about online reading habits. To take advantage of these tricks, it’s important to know how people read online. Knowing this will make it easier for your readers to
carry on reading, giving them no cues to bolt.
Unlike reading a book or magazine article, there’s something about the online world that demands speed, accuracy and attractiveness.
Most people would probably stick with a magazine article to the bitter end if it started to get a bit dull, but the same can’t be said for online articles. Any reason to ditch the article and move on and most people will take it.
Online Eye Gaze Studies
This means that readers first see the title, then scroll down and scan headings. It’s very rare that people read online as intensely as they do with a printed material.
So, here are a few online reading habits and tricks you can use to make it as easy as possible to captivate your audience.
Use Headings to Break Up Your Content
Take advantage of how people read online by adding headings – at least 2-3 headings per 400 word article.
If you also add these with a heading 2 tag, then this will help with SEO to show search engines what your article is about.
Keep Sentences Short and Simple
Short Paragraphs Are Easier to Skim Read
Mrs Tubbs
Good advice! I so need to be better at this
randommusings29@gmail.com
Me too! I do try to break the text up a bit, but I'm quite wordy, so generally my posts are pretty long!